Navigating technologies used to run podcasts, Utilizing resources and techniques to get started, Arianna Huffington, Founder of The Huffington Post, Brandon Smithwrick, Senior Content Strategist at Squarespace, Tatiana Holifield, Head of Brand Social at Disney Streaming, Exclusive VXB+ Deep Dive: Diversity & Inclusivity - Focusing on Gender and Identity, How to Become an Amazon Influencer a Step-by-Step Guide, RFP Management Software for Growth-Focused Companies. its you its You its all for you , Monkeys Spinning Monkeys Kevin MacLeod & Kevin The Monkey. You can also find Taylor on Instagram, Facebook, Twitter, and her website. January 12, 2023. In the past, shes partnered with brands like Moira Cosmetics and r.e.m. For a glimpse into last years highlights, you can check out a short video clip on its landing page. Start your blog about makeup and cosmetics if you feel so inclined. The Complete Guide for Digitizing Your Product and Collection Launches. Indonesians are avid internet users, spending more than 8.5 hours a day browsing the web. In late 2017 they swept a group of lifestyle influencers off to Cambodia for an influencer event in celebration of their lotus range of products. Ashley Quiroz is a macro influencer from Arizona who frequently shares get ready with me content, drugstore makeup reviews, beauty hacks, and more. Chiara Ferragni is known as one of the most powerful fashion influencers in the fashion and beauty sector. Do influencers get paid for collaborations? Even if you have successfully tried influencer marketing in the past, it makes sense to upskill and learn whats happening in the world of influencer marketing right now. Michelle Phan - 8.74m. She often showcases her skin routine, her picks when it comes to products, and recommendations when it comes to specific skin concerns. You can also check out Aoifes tutorials on TikTok and Pinterest. Her artistry is unparalleled, even if its a bit frightening at times. Were not changing our philosophy, Bobbi Browns President Sandra Main told WWD. At the 2022 virtual conference, over 60 sessions were divided into several tracks, each with a specific area of focus that enabled marketing leaders to harness marketings power and purpose. Lisa Scharff @lisa.scharff 15500 followers . Share it: Traackr's State of Influence: Beauty 2021 report investigates how the events of the past year have informed emerging trends in the beauty sector, through the lens of influencer generated content. is heading to the Mile High City of Denver in August 2023. While makeup artists have been creating bold and vibrant looks for years, many credit the show Euphoria with making it feel more accessible to the average person. Industry terms and definitions to stay updated. This growth is expected to grow through at least 2024. As an Afro-Latina, she is proud of her roots and encourages her followers to love their curls regardless of the pattern or texture. For instance, Emily Weiss launched her beauty blog "Into The Gloss" as a side project in 2010, turned into a full-time professional influencer in 2013 after her blog reached a million monthly . Check out Monets latest posts on YouTube and Instagram. And yet, if you scour both their accounts youll find next to no coverage of the event; only a single post each announcing their attendance. Get ready to have a blast with Sephora's in-store events! social influencers to help build anticipation and generate buzz. You can also learn how to get the best skin of your life with Aisha on Instagram. She posts everything from makeup and other product reviews to clothing hacks, viral trends, and more. Its one of the most popular ways for businesses to distribute content on social media to a far wider audience than their own. VERTICALS. beauty. IGTV is Instagram's long-form video feature that creators use to create serial content. Taylor Wynn is a macro influencer who likes makeup, traveling, eating burritos, and helping people embrace the skin theyre in. She dealt with a lot of acne growing up and is now passionate about helping people find products that can help them with their own skin concerns. conference is aimed at savvy and creative marketers who want to improve their influencer marketing campaigns. Influencer Events in the Beauty Industry 1. Bronx, NY. In the past, shes partnered with brands like Soleil Toujours and Bella Barnett. You can also find Danielle on Instagram and YouTube. Geena Hunt is a macro creator and makeup enthusiast who frequently share #GRWM videos and makeup tutorials. that theyre currently running as a hobby. Various national and international brands have proven that influencer marketing in Indonesia brings guaranteed success. She often showcases her bridal looks and introduces her clients in her videos, adding a nice personal touch. When shes not posting wedding content, shes sharing #GRWM posts and tutorials. 13. The second track is aimed at experienced and/or full-time podcasters. Measure your performance and benchmark brand initiatives against industry standards. Consider sharing live video from a beauty-related event, hosting a beauty demo, or even promoting a contest in order to get your followers engaged and excited. She frequently posts about tutorials featuring Glisten Beauty, for whom shes an affiliate. In the past, hes partnered with brands like hanni, INNBEAUTY PROJECT, and Miss A. Aisha Nur is a macro creator and Korean skincare enthusiast. Its a great learning opportunity if you want to find out how you can ensure diversity and inclusivity in your branding and campaigns, particularly with regards to gender and identity. Her most popular posts focus on skin care and henna art. Brands like Dyson, Pepsi, Lululemon and Dunkin Donuts all use influencer marketing to promote their products to a younger audience on platforms like Instagram or TikTok. Business Design Centre, London and online. 20. Key takeaway: Beauty influencers are essential for earning stunning content for your brand. You can also check out Fionas latest content on TikTok, Instagram, Snapchat, Twitter, Pinterest, and Facebook. Indie Pod Con is aimed at indie podcasters who want to grow their audience. You can also find Giovannas tutorials on YouTube. The 2020 American Influencer Award winners are: Emerging Hair Stylist of the Year: Kahh Spence, @kahhspence. Its anticipated that over 400 food bloggers, influencers, and brands will attend, making it an amazing opportunity to network with not only other food influencers, but also brands that are looking to collaborate with content creators. Bobbi Brown are known for being a traditional brand and a go-to for natural makeup. MUMBAI, India, March 29, 2022 /PRNewswire/ -- Parcos, a leader in the Indian luxury beauty retail segment, has announced 22 winners of Parcos Beauty Influencer Awards 2022, at a glamorous awards . Social Media and Student Partnerships Manager, Group GTI, David Shadpour, CEO & Founder, Social Native, Ruby Soave, Head of Influencer Marketing, Student Beans. The cosmetics company is said to have spent $500,000 on a recent event a fraction of the $10 million it reportedly spent on influencer activations pre-COVID-19 . Chandni is an Indian beauty influencer located in Seattle whos passionate about clothes, home decor, and travel. Maximize the usage of your brand assets with speed and efficiency and share your brand activations with high reach and ROI. Morphe's failed bet on Jeffree Star and James Charles, plus the exit of Hyram and Addison Rae's beauty lines at Sephora, indicate a reckoning for an industry that for years has been shaped by influencers. See the full success story here. After a year and a half of pandemic-imposed digital events, 2022 will see the return of live trade shows and conferences. You can also find out how involved Kylie's audience is. When she's not putting pen to paper, she's baking, painting, or hanging out with her dog. Its really important to lean into that discomfort and see what is there and pursue something that you never thought you can pursue.. Bhumika Bahl. We are holding our annual event Best [company name] Beauty Conference on the 20th of December and would like to invite you to share this day with us. In our, , influencer collaboration for events was the second-most popular scenario for engaging with influencers (. For one thing, by hosting a three-day event in New York City and inviting beauty and lifestyle influencers to attend. January 12-14 Cosme Tech 2022 International Cosmetic Development Expo - Tokyo, Japan, January 12-14 Esthec Japan Aesthetic Medicine & Beauty Expo - Tokyo, Japan, January 12-14 Inner Beauty Tokyo - Tokyo, Japan, February 7-8 Beautyworld Japan - Fukuoka, Japan, February 15-18 Vivaness International Trade Fair for Natural and Organic Personal Care - Nuremberg, Germany, February 21-23 Personal Care Expo (PCE) - Shanghai, China, February 23-24 Luxepack Los Angeles - Los Angeles, CA, February 23-24 Makeup in LA - Los Angeles, CA, March 2-4 Cosmetics, Personal Care, and Homecare Ingredients (PCHi) - Shanghai, China, March 4-6 Beauty Dusseldorf - Dusseldorf, Germany, March 8-12 Natural Products Expo West - Anaheim, CA, March 10-12 China International Beauty Expo - Guangzhou, China, March 13-15 IECSC New York New York, NY, March 14 Forum de l'Esthtique et du Spa - Paris, France, March 21-23 Pack Expo East - Philadelphia, PA, March 21-23 Beautyworld Saudi Arabia - Riyadh, Saudi Arabia, March 22 Cosmetic Compliance Summit - New York, NY, March 30-April 1 Qingdao International Beauty Expo - Qingdao, China, April 5-7 in-cosmetics Global - Paris, France, April 10-11 International Congress of Esthetics and Spa - Philadelphia, PA, April 13-14 Clean Beauty London - London, UK, April 14-15 Luxepack Shanghai - Shanghai, China, April 14-16 Beijing Beauty Expo - Beijing, China, April 21-23 INTERCHARM Professional - Moscow, Russia, April 27-29 International Exhibition on Surfactant & Detergent (IESD) - Shanghai, China, May 1-2 The Makeup Show New York - New York, NY, May 3-4 New York Society of Cosmetic Chemists (NYSCC) Suppliers Day - New York, NY, May 4-6 Luxury Meets Cannabis Conference (LMCC) - New York, NY, May 11-13 Sustainable Cosmetic Summit North America - New York, NY, May 12-14 China Beauty Expo - Shanghai, China - Guangzhou, China, May 12-14 Halal Expo Canada Ontario, Canada, May 12-15 China International Beauty Expo (CIBE), May 16-18 Beautyworld Japan - Tokyo, Japan, May 25-27 Beauty Show Krasnodar - Krasnodor, Russia, May 26-28 CosmoBeauty Seoul - Seoul, South Korea, Jun 5-8 Spatec North America - Scottsdale, AZ, June 11-12 Cosmetica Hannover - Hannover, Germany, June 13-15 Expo Pack - Guadalajara, Mexico, June 14-17 Expo Pack - Mexico City, Mexico, June 15-17 BeautyEurasia - Istanbul, Turkey, June 15-16 Luxepack New York - New York, NY, June 23 FounderMade D2C Executive Summit - New York, NY, June 24 FounderMade Discovery Show East - New York, NY, June 25-27 IECSC Las Vegas - Las Vegas, NV, June 28-30 Sustainable Cosmetic Summit Latin America - So Paulo, Brazil, June 29-July 1 World Perfumery Congress - Miami, FL, July 12-14 Cosmoprof North America - Las Vegas, NV, July 13-15 in-cosmetics Asia - Seoul, Korea, August 11-15 Beauty & Wellness Expo - Hong Kong, September 6-8 Natural & Organic Asia - Hong Kong, September 15-17 Cosmoprof ASEAN - Bangkok, Thailand, September 16-18 Fragranze - Florence, Italy, September 19-22 32nd Internal Federation of Societies of Cosmetic Chemists (IFSCC) Congress - London, UK, September 21-22 in-cosmetics Latin America - So Paulo, Brazil, September 21-23 InterCHARM Korea - Seoul, South Korea, September 27-29 Pack Expo Vegas - Las Vegas, NV, September 28-30 Cosme Tech 2022 International Cosmetic Development Expo, Osaka, Japan, September 28-October 1 Natural Product Expo East - Philadelphia, PA, October 1-2 Beauty Forum Munich - Munich, Germany, October 2-3 Premiere Columbus - Columbus, OH, October 2-3 Forum de l'Esthtique et du Spa - Paris, France, October 6-8 K-Beauty Expo - Goyang-si, South Korea, October 8-10 Cosmoprof India - Mumbai, India, October 9-10 IECSC Florida - Palm Beach, FL, October 11 FounderMade D2C Executive Summit - Los Angeles, CA, October 12 FounderMade Discovery Show West and BeautyMade - Los Angeles, CA, October 13-15 Beauty Istanbul - Istanbul, Turkey, October 23-25 Expo Beauty Show (EBS) - Mexico City, Mexico, October 24-26 Beautyworld Japan - Osaka, Japan, October 26-29 interCHARM - Moscow, Russia, October 28-29 Cosmetica Frankfurt - Frankfurt, Germany, October 30-November 2 Global Wellness Summit - Tel Aviv, Israel, October 31-November 2 Beautyworld Middle East - Dubai, November 1-3 in-cosmetics BITEC - Bangkok, Thailand, November 7-9 Sustainable Cosmetic Summit Europe - Paris, France, November 12-13 Cosmetica Berlin - Berlin, German, November 14-15 Sustainable Cosmetics Summit Asia - Hong Kong November 16-17 Eco Life Scandinavia - MalmMssan, Sweden, November 16-18 Cosmoprof Asia - Hong Kong, December 2-4 China International Nail Expo - Beijing, China, December 13-14 Society of Cosmetic Chemists HQ Annual Scientific Meeting - Los Angeles, CA, December 20-24 Professional Beauty Mumbai - New Delhi, India, December 22-24 Shanghai International Beauty Hairdressing and Cosmetics Expo - Shanghai, China, BeautyMatter 2023 Previous participating sponsors have included: According to their website, DigiMarCon is the biggest digital marketing, media and advertising conference and exhibition series in the world. Tarte Cosmetics and #trippinwithtarte. 1) Erika De La Cruz. Beauty influencers are easy to find on every leading social media channel. During the two-day hybrid conference, the latest trends and strategies within the industry will be covered by means of live demos, practical how-to sessions, product launches, and online networking. Dublin city centre was the location for the latest Penneys event, a collaboration with beauty influencer, Simone Gannon. As one of the most veteran beauty influencers on our list, Alexandra released her first videos in 2010 to inspire people impacted by body image and self-confidence issues. Influencer events have become an increasingly popular way for brands to engage with both macro and micro influencers. You can also find Huda on Instagram, TikTok, Snapchat, Facebook, Twitter, and her blog. Investing a big chunk of your budget into influencer events can seem risky and youll want to prove the potential ROI coming from this expense. NYX: a Fun Competition for Makeup Experts. Each year, Traackr's State of the Influencer Beauty Report shares data and insights from its influencer marketing platform that highlights the most impactful strategies and trends used by top brands and influencers. For those who dont want to don rainbow colors for work or errands, everyday, natural-looking makeup tutorials show them how to look polished and put together, no matter what they have planned. A post shared by Geenas Makeup (@makeupbygeenahunt). Sylvia Gani is a mega influencer, makeup lover, and fashion enthusiast. The world of influencer marketing is very different now from what it was a couple of years ago. The popularity of her videos led to her association with prominent labels, celebrities and brands like Lady Gaga and Maybelline. The MWC23 will revolve around five themes, which will be announced at a live event on September 20. Each year, conferences are also held in the US and Asia Pacific with each conference attracting about 800 delegates from across the globe. At the same time, they expanded their marketing efforts to appeal more to the Millennial crowd, developing new influencer marketing strategies. A post shared by Nicole da Costa (@thebeautyflush). Just as a fresh face of makeup can boost a persons confidence, the right beauty creators can help brands boost their marketing efforts. TBEX is the biggest conference and networking event aimed at travel brands, DMOs, travel influencers and bloggers, online travel journalists, and content creators. Lala is a micro influencer from The Netherlands who is here to help her viewers achieve healthy wavy and curly hair. Gaby Santana is a marketer and hair influencer from Baymon, Puerto Rico. She has alopecia universalis, and she frequently talks about her experience with the condition. REEM KHABAZZEH @reemabousamra (2.2M) Syria-born Reem Khabazzeh, better known as Reem Abou Samra, is a prominent Dubai influencer, and entrepreneur, whose passion for beauty and wellness drove her to launch a chain of popular beauty salons in Dubai. Boasting more than 80 speakers from leading as well as emerging brands, 2023s event promises to be even more diverse and exciting than the previous five YMS festivals. The Top 700 Performers. As connectivity plays a key part in digital marketing, influencers, creators, innovators, and leaders get together at this popular mobile event to help shape the future of tech. The second track is aimed at experienced and/or full-time podcasters. She loves to collaborate with other influencers on new beauty experiments. One main cause on the minds of millennials and Gen Zers: Sustainability. With fashion weeks happening across the globe, brands work hard to perfect their, We hope you enjoyed our first #StateofInfluence feature from our 2019 State of Influencer Marketing Report, with influencer marketing expert, Jennifer Powell! Kat Salcedo is a 24-year-old makeup enthusiast and macro influencer. Rainbow eyeliners, neon lipsticks, and rhinestones glued to the face are just a few examples of how creators are participating in this trend. She frequently posts beauty and hair tutorials, and shes worked with brands like Lakm. Shes also earned a Silver Creator Award from YouTube due to her high follower count and loyal fan base. Basically, Podcast Movement Evolutions is three single-track events that all take place at the same time. You can search for beauty-related hashtags or see which influencers are tagging competitor brands. Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Shishir Malani, Web Ecosystem Consultant at Google, The first track is aimed at the creator those who are brand new to podcasting or looking to. Dec 30th, 2021. Save CYDN3YYY pop up event to your collection. You can also find Abby on TikTok, Instagram, Twitter, and Snapchat. 711 Likes, 27 Comments - JUHI| BEAUTY INFLUENCER (@_juhichabriya_) on Instagram: "New Boombox launch event with @royalstagliveitlarge Swipe Met some most talented artists . Wayne Goss is a makeup artist and beauty product tester who offers helpful tutorials for men and women alike. We have combined a list of the top 20 Indian makeup bloggers and influencers in India for you. How can you prepare your brand for Gen Alpha? While we hope that 2023 will be the year that in-person events return in all its glory, just keep in mind that dates and venues might change. Level up your marketing strategy and find absolutely gorgeous results by partnering with beauty influencers and harnessing their skill for connecting with their audience, promoting products, and making everything a work of art. There's something about wandering around a trade show scouting for innovation and new start-ups in-person rather than triaging cacophonous inboxes. Passes start at $149. You can pick just one track to attend or get a Podcast Pass for all three tracks. And by building a relationship with them, your brand can leverage their clout to increase brand awareness, strengthen your community, and supercharge sales. If youre searching for ways to improve your marketing strategy aimed at Gen Z specifically, this is a great event to attend. When it comes to influencer marketing categories, beauty is undoubtedly one of the most popular due to the sheer number of beauty influencers. Annie, also known by her handle as @youglowgrrl, is a macro creator and self-described friendly neighbourhood beauty fanatic. She shares everyday looks, and shes worked with several brands, including Face Halo, Fresh, Rare Beauty, and Este Lauder. These creators have spent years building genuine connections with their fans, growing loyal fan bases, and perfecting their looks. Who is the biggest beauty influencer of 2022? As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos were made by beauty vloggers as opposed to . Sierra Schultzzie, a fashion YouTuber with more than 874,000 subscribers, attended the world-famous BeautyCon convention in Los Angeles, California, with her friend Skylar Pollitt over the weekend. From podcasting to events aimed at food bloggers, here are the leading events that should help you in 2023 to learn more about the latest trends in influencer marketing and how the industry is changing to meet the demands of marketers and brands.
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