Our spirits are exquisitely crafted with long tradition and great pride. Were more than rum. So its little wonder that, while the Maison Ferrand brand was the number one choice in 17% of the bars polled, Plantation is once again the top trending rum and Bartenders Choice for a third consecutive year. Financial Statements for the Year Ended December 31, 2020. Our academic experts are ready and waiting to assist with any writing project you may have. The recommendation on conducting JV with Chinese domestic company Yibin wuliangye distillery was done based on the PESTLE analysis and trends in Chinese spirit market. BACARD Rum Launches Limited-Edition Five-Year Cask Finish Series With The Release Of Reserva Ocho Sherry Cask Finish THE START OF A BEAUTIFUL FINISH: JUST IN TIME FOR NATIONAL RUM DAY, WORLD'S . EBIT for the 2021 financial year, before certain non-recurring expenses . These two data sets give us an insight into the brands that are doing the most volume and the brands that are hot right now. The rationality for this approach are the following reasons: these countries account for 43% of worlds population. No plagiarism, guaranteed! BACARDI-MARTINI LIMITED has submitted new account statements and has reported a turnover of 256M, a -9.01% increase year-over-year. Foreign Representative Offices Deal will give spirits group greater stake in super-premium market. It will include a description, competitive analysis of the company, analysis based on choice of potential market (PESTLE, SWOT) and product to enter with into the market with decision making on the choice of mode of entry. Cookies on Companies House services. These achievements are highlighted in the Bacardi Limited 2014 Corporate Responsibility (CR) Report, released online today, detailing the Company's many CR initiatives during its 2014 fiscal year. Source: Euromonitor, 2008b. Achievements in the Bacardi Limited 2016 CR Report include: And, as a 7th generation family company, our business has always been about more than liquids or bottles. Bacardi Limited's portfolio includes a full range of products such as rum, vermouth, Scotch whiskey, cognac, brandy, gin, tequila, vodka, port, wine, and beer. Food & Beverage. Anti Slavery and Human Trafficking Statement. It markets products under several brands including Grey Goose, Dewar, Patron . 2701 Le Jeune Road. (LearnMoney.co.uk Ltd, 2009). simple syrup. Bacardi Limited, the world's largest privately-held spirits company, releases its third annual Bacardi Cocktail Trends Report, looking ahead at the key trends impacting the business of cocktails . Discover more Brands MORE THAN 200 BRANDS AND LABELS IN OVER 170 COUNTRIES. Bacardi has 200 employees, and the revenue per employee ratio is $23,000,000. So savour the flavours of the season with a BACARD cocktail to celebrate good times. Please select your role to sign into the system. View and export all the competitor list of BACARDI-MARTINI LIMITED by upgrading your account here. The past couple of years have been tougher than usual for Bacardi, with Hurricane Irma sweeping through the Caribbean in 2017, the end of its distribution partnership with BrownForman in 2019 and then the outbreak of Covid-19. Bacardi Plants A Tree For Every Employee To Celebrate 161st Anniversary With A Gift To The Planet, Forbes Names Bacardi Among World's Top Female Friendly Companies, Bacardi-Owned Aultmore Distillery Celebrates 125th Anniversary With 15M Expansion Plan, Circadian Cocktails, Savory Sips, Frivolous Flavors, And More Are Shaping Spirits Consumption In 2023, All New Bacardi Gift Packs Go 100% Plastic-Free, Bacardi Offers Young, Unemployed Adults In Paris The Opportunity To Launch A Career In The Bartending World. We are committed to being Good Spirited and always doing the right thing. Tags Bacardi Cocktail Trends Report Bacardi Limited Research, Reports & Publications. The growing interest of millennials in unique and authentic alcoholic drinks is . According to BACARDI-MARTINI LIMITED latest financial report submitted on 2021-03-31, the company has a Turnover of 256M, Gross-Profit of 23M while the Cash is 4M. Open. Toggle navigation open corp data The global rum market size was valued at USD 11.26 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.2% from 2022 to 2028. Summary on FY2022 Earnings. Chinese spirit market by PESTLE analysis is shown as a huge market with strong local and foreign competitors; with unfamiliar preferences for Bacardi limited therefore joint venture (JV) has advantages over acquisition. Being fearless means having the courage to do the right thing. Peak Revenue $4.6B (2022) Revenue / Employee $23.0M Bacardi Jobs * Buying of premium spirits will continue increasing during the forecast period, with champagne, scotch and cognacs in high requirements. Compared with the previous year, the company has reported a staff decrease of 5%, which is an equivalent of 14 employees. During the next three years, Bacardi has one long-term note maturity of EUR650 million in July 2023 and a term loan that matures in February 2023, with an outstanding amount of $500 million at the end of fiscal 2021. 16 Sep 1999, 02 Feb 1994 - Discover everything you need to create standout BACARD cocktails. We are all empowered to question, challenge and innovate our business and the way we work. By entering this site you agree to our cookie policy, terms and conditions and privacy policy. To access the . FY2022. December 13, 2022 Bacardi-Owned Aultmore Distillery Celebrates 125th Anniversary With 15M Expansion Plan December 6, 2022 Circadian Cocktails, Savory Sips, Frivolous Flavors, And More Are Shaping Spirits Consumption In 2023 December 1, 2022 All New Bacardi Gift Packs Go 100% Plastic-Free November 22, 2022 [Online]. , As a Premium user you get access to the detailed source references and background information about this statistic. BACARDI-MARTINI LIMITED number of employees has decreased by -5% compared with previous year and now represents a total number of 252. We'd also like to use analytics cookies so we can understand how you use our services and to make improvements. The company's product portfolio includes rum, vermouth, vodka, gin, whisky, cognac, tequila, wines, brandy, beer and malt beverages. To further examine the business environment and the market for spirits in China, PESTLE analysis is done: The Chinas accession to WTO brought about many changes to the business environment. Fully-owned operation is its most popular method and is prevalent in all Bacardis major markets. Ingredients are fermented, then distilled, aged, filtered and blended. Alcoholic drinks with flavor extensions: Pear, peach, pomegranate and grapefruit were popular flavor launches in 2006 and 2007 (Euromonitor, 2008a). We use analytics cookies to enhance your browsing experience and improve our website. Register in seconds and access exclusive features. As it is a major producer of distilled liquors, the goals of the company seem logical: to expand the sales of the products internationally is the goal of most mainstream companies, and to expand the product line successfully is to expand the profit. HAMILTON, Bermuda, December 6, 2021 - Bacardi Limited, the world's largest privately-held spirits company, releases its third annual Bacardi Cocktail Trends Report, looking ahead at the key trends impacting the business of cocktails in 2022. Presentation Financial Analyst Meeting 2018. Revenue of the cosmetic & beauty industry in the U.S. 2002-2022, Value of the leading global textile exporters in 2021, by country, Vegetable oils: global consumption 2013/14 to 2022/23, by oil type, Cocoa bean production worldwide 2019/20-2021/22, by country, World coffee per capita consumption: major consumer countries 2015, Cosmetics Industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Have a look at open jobs to see if one fits your career aspirations. For example, in the case of Bacardi, the production depends upon the availability of sugarcane, molasses, barley, wine grapes etc. Casa Bacardi Puerto Rico We use analytics cookies to enhance your browsing experience and improve our website. Looking for a flexible role? Chart. Bermuda Broadcasting Company. Bacardi s products present in various places around the world. The company started trading on 12 October 1935. Whether its tall and fruity or short and sour, weve got a drink for everyone. It is classified as operating in the Liqueur & Spirits Distilleries industry. July 1, 2022. Bacardi is a producer of internationally recognized spirits and wines. oz. . So hence it would be fair to say that in this industry innovation plays a vital role. We use analytics cookies to enhance your browsing experience and improve our website. Figures prior to 2017 have been taken from previous editions of the publication. oz. Inspired to join us? Please do not hesitate to contact me. The company crafts and distributes its products across a wide variety of categories, such as rum, vodka, gin, tequila, sparkling wine, aperitif, blended Scotch whiskey, vermouth, liqueur, cognac, and bourbon. You can change your cookie settings at any time. It depends on many uncontrollable factors for example the current situation in the market, financial term of the company or the decision from CEO. 5-20 years as compared to developed economies (Exhibit 2). Note: Revenues for privately held companies are statistical evaluations. USD. JV undoubtedly keeps the speed of entry to high level which is very important, as Bacardi is losing its leading position every year among competitors (Euromonitor, 2009a). Bacardi revenue is $4.6B annually. Our motherland, in your cup. Also, TV channels may not show than two advertisements for alcoholic drinks in an hour. P63. Discover the outstanding breadth and depth of our family of brands and labels. It focuses on our work to manage the social and environmental impacts of our business. As Wuliangye Yibin Companys brand is well-known in China, Bacardis brand is more famous as an international brand, which appears as the third place in the worlds most powerful spirits & wine brands 2008 report (Intangible business, 2009), the second place as The Strongest Brand by Brand Score and as The Most Powerful Brand by Share of Market. Get full access to all features within our Business Solutions. ", Drinks International, Sales volume of Bacardi rum worldwide from 2009 to 2021 (in million 9 liter cases) Statista, https://www.statista.com/statistics/308860/bacardi-rum-global-sales-volume/ (last visited March 01, 2023), Sales volume of Bacardi rum worldwide from 2009 to 2021 (in million 9 liter cases) [Graph], Drinks International, July 1, 2022. Outlook Report / Mon 23 Nov, 2015. . In this way, all other products from Bacardi will also receive the benefit from this effort. If Wuliangye yibin is not interested in this deal, Bacardi might have to consider the other Chinese local company instead. The perfect rum cocktail for magical moments throughout the year. In 2019, the global rum market was valued at roughly 15.5 billion U.S. dollars. Life at Bacardi is so much more than work. Currently, you are using a shared account. It usually takes around 3-12 months to set up business in China (China-Britain Business Council, 2009b). Then you can access your favorite statistics via the star in the header. Employee. The gin market industry is projected to grow from USD 9895.5 Million in 2022 to USD 13475.4 million by 2030, exhibiting a compound annual growth rate (CAGR) of 4.51% during the forecast period . digitGaps For instance, Chinese and Thai markets are expected to grow by 24 million litres and 11 million litres respectively in blended Scotch whiskey over 2008-2013. Explore our rich heritage and discover more about Bacardi. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Generate more qualified leads and get more conversions, Discover the benefits of structured large data sets, Enjoy the effectiveness of account-based marketing, Feel the power of having the information you need. Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries. When you buy a Credit Report from Global Database, you will also have a 7 days free trial to our B2B Sales Platform. Bacardi is the world's sixth biggest spirits company and world's third largest international company, behind Diageo and Pernod Ricard (Exhibit 1), with almost 2% of global volume sales in 2007 (Euromonitor, 2009a). Limited edition Game of Thrones - inspired Single Malt Whisky collection has arrived. Management/Finance. Did you know, the first ever mojito called for BACARD Carta Blanca white rum? Method: Add the first four ingredients into a highball glass. Taxation and Duty Levies on Alcoholic Drinks: alcoholic drinks and alcohol white spirits made from cereal 25%, white spirits made from potatoes 15%, yellow spirits 240 yuan per tonne, beer 220 yuan per tonne, other alcoholic drinks 10%, alcohol 5%. Recent news which mentions Bacardi Limited. Or sign up to job alerts for future opportunities. PDF (110 MB) Download the full report Previous Reports 2022 2022 Full Report PDF (110 MB) Download 2022 ESG Infographic PDF (19 MB) HAMILTON, Bermuda-- ( BUSINESS WIRE )--Bacardi Limited, the world's largest privately-held spirits company, releases its third annual Bacardi Cocktail Trends Report, looking ahead at the. China is considering reducing taxation on its middle class to improve consumption. By entering this site you agree to our cookie policy, terms and conditions and privacy policy. Coral Gables, FL 33134. bacardiusa.com. A paid subscription is required for full access. Retaliation from competitors against any movement in the market which have ignored in this report, should be considered in reality. Since its two appearances at the top of the list in 2013/15, the Cuban brand has been close behind Bacardi, with just 5% of the first choice votes separating the Caribbean giants this time around. There are often new entrants into the market as it is relatively inexpensive to enter the spirit market but the larger companies such as Diageo and Bacardi which already have established brand identities make it difficult for the smaller companies to succeed within the market place. Hacienda PATRN, Mexico, Water Reuse - Production Facility - Accounting for 12% of global spending, Chinese elite still allow themselves to splurge on luxury items (Euromonitor, 2009c). You can change your cookie settings at any time. Special Report / Fri 11 Jan, 2019. Bacardi continues to make progress in its ambition to become the most environmentally responsible global spirits company, with a goal to become plastic-free by 2030. Therefore it is recommended to use the existing brand for this premium baijiu product and every product later on in this JV. Discover more Years FOUNDED 161 YEARS AGO IN SANTIAGO DE CUBA. Before entering into Chinese market it is crucially important to recognize which product or line of products should be produced. Bacardi Limited, on the . The rum brand recorded volume sales of nearly 6.9 million 9 liter cases in . /PRNewswire/ -- Family-owned Bacardi Limited, the world's largest privately held spirits company, fully complied with its voluntary marketing codes, improved. Wholesale of fruit and vegetable juices, mineral water and soft drinks (46341), Wholesale of wine, beer, spirits and other alcoholic beverages (46342), Government 12 mint leaves. Hence drinks with low calorie and alcohol content are the main selling point. However, the fourth highest in the list, Diplomatico, beat Diageos similarly sweet-pro led super-premium Ron Zacapa, having been more popular than the Guatemalan brand across the board. P64. Also from the competitive analysis it can be seen the companys poor performance compared to its competitors, which is also drive to further internationalisation (Bacardi Limited, 2007). BACARD rum starts with the high quality molasses sourced from around the world. As well as being one of the oldest premium rum brands on the market, Bacardi's initiatives with the on-trade, such as its $3m fund back in March at the outbreak of Covid-19, will have resonated well with bars during these troublesome times. With regards to answering which country within the BRIC should Bacardi invest in, the data of products in Bacardis portfolio will analyzed (Appendix A). Doing this is not only reflecting the primary objective why Bacardi make an investment in China but also it helps strengthen Bacardi brand awareness in the Chinese customer mind. You've accepted analytics cookies. We treat each other, and our communities, like family. 31 March 2022, Next statement date 2 May 2023 You need a Statista Account for unlimited access. As a Premium user you get access to background information and details about the release of this statistic. Whether you're on the beach or at the bar, the Mojito is the perfect companion for any celebration. Preliminary Group Results 2017. Organize contacts into focus lists, send e-mails or embed leads into automated sequences straight off their Linkedin profile - without leaving the browser. There are many legal requirements in starting an enterprise in China, primarily obtaining an authorized business licence. , SO23 7TW Read More Contact Who is Bacardi Limited Headquarters 65 Pitts Bay Rd, Hamilton, Pembroke, HM 08, Bermuda Website www.bacardilimited.com Revenue $4B Industry Food, Beverages & Tobacco Annual Return MGT-7 (to be filed) Shareholder referencer. WE SUCCEED TOGETHER BY BEING FEARLESS, TREATING EACH OTHER AS FAMILY, AND ACTING LIKE FOUNDERS. We see this business as if it is our own. The spirit of entrepreneurship is at the heart of everything we do. Profit from the additional features of your individual account. Being part of the extended Bacardi family gives our people the support they need to be the best they can be. After intense study of the prospected target, it was decided to enter the Chinese market which has the largest market size and good growth rate in the spirits industry. The purpose of this report is to analyze Bacardi Limited competition position and give recommendations on internationalising its products. statistic alerts) please log in with your personal account. For over six generations, Bacardi has been committed to promoting mindful drinking, making a positive environmental impact, restoring communities, and sourcing key ingredients responsibly. (July 1, 2022). To accept or reject analytics cookies, turn on JavaScript in your browser settings and reload this page. According to the latest account statement, there are currently 252 of employees working for BACARDI-MARTINI LIMITED. Moreover, Bacardi will get know-how of the process to produce premium baijiu product, hence extend its portfolio further in the area of spirits in which perfectly match with the companys main focus. Recent success of Chinese IZ policy and incentives has resulted in massive inflows of FDI (China-Britain Business Council, 2009a). And where white rum market is growing, the brand has reached saturation point. All work is written to order. KINGS WORTHY It is believed that consumers are more open to trying 0% options, as a more experimental way of living emerges. Close. P17. JV permits firms to share entering markets costs and risks, allows rapid access to local know-how, and gives managers the flexibility to respond more quickly to dynamic global competition, also allows firms to take advantage of the Chinese partners local knowledge, to use distribution channels (Gupta, 2004). DRINK RESPONSIBLY. Meanwhile, Plantations cult following remains tight among the industrys top bartender community a er its decision to rebrand in light of the Black Lives Matter movement. Mahindra Logistics Ltd. C.I.N: L63000MH2007PLC173466; Close. Press Release Full Year 2017 Results. Then, at the prompt, dial 866-330-MDYS (866-330-6397). Share your mojito masterpiece with our hashtag for a chance to be featured. Peter O'Flaherty. It is the third year in a row that the Bermuda-based behemoth has topped the bestselling list and in 2020 it was the house pour in a quarter of the worlds best bars and a top-three choice in 15%. Ready To Cook due by 16 May 2023, Companies House does not verify the accuracy of the information filed, 27 Jun 1995 - In order to check the business credit score of BACARDI-MARTINI LIMITED, you can request a credit report. . Over the course of the coming years, the market. Financial Statements for the Year Ended December 31, 2018. your location. Summary of Consolidated Financial Results. We act as one team, keep our promises and stay humble. Sustainability Review 2017. To use individual functions (e.g., mark statistics as favourites, set Pernod Ricards flagship premium rum, Havana Club, continues to influence the elite on-trade with 20% declaring it their go-to pour. For more than 161 years, weve been proud to be a catalyst for connection. Understanding Chinese market is also crucial before taking any actions, so PESTLE has been used. Chinese government is focusing on attracting FDI in environmental sector, with emphasis on pollution control and water resources management (UK trend & Investment. BACARDI-MARTINI LIMITED is a Private limited company (Ltd.) company based in 2 ROYAL COURT KINGS WORTHY, United Kingdom, which employs 252 people. to incorporate the statistic into your presentation at any time. P5. Joining forces with strongest Chinese partner will not only be beneficial for the company to sell directly to every region of Chinese domestic market by the used of its superior existing distribution network and relationship with local retailer. Bacardi and Captain Morgan ranked second and third, respectively. Bacardi Limited (/ b k r d i /; Catalan: ) is one of the largest privately held, family-owned spirits companies in the world. We encourage people to connect over one carefully crafted, exquisite drink at a time savouring each sip, responsibly. After adjusting to the Chinese spirit market with premium Baijiu, it is suggested to use China as the base of production for expanding into Asian-Pacific region. Top 5 similar companies of BACARDI-MARTINI LIMITED are SUN MARK LIMITED, CONCHA Y TORO UK LIMITED, HALLGARTEN WINES,LIMITED, THOMAS RIDLEY AND SON,LIMITED, SPECIALITY DRINKS LIMITED. 31 March 2022, Next statement date 2 may 2023 you need a Statista account for unlimited.... To job alerts for future opportunities keep our promises and stay humble get access to background information and about. Growing, the company has reported a turnover of 256M, a -9.01 % increase year-over-year to job alerts future! A -9.01 % increase year-over-year background information and details about the release of this Report, be! The revenue per employee ratio is $ 23,000,000 our business and the way we work doing the right.! Job alerts for future opportunities hashtag for a chance to be a for! Thrones - inspired Single Malt Whisky collection has bacardi limited annual report, the market which have ignored in this industry innovation a!, primarily obtaining an authorized business licence favorite statistics via the star in market... Deal will give spirits group greater stake in super-premium market browsing experience and our..., should be considered in reality and fruity or short and sour, weve got a drink for everyone legal. 2009B ) ignored in bacardi limited annual report industry innovation plays a vital role B2B Sales Platform competitor list of LIMITED... The mojito is the perfect companion for any celebration one fits your aspirations. Drinks is incorporate the statistic into your presentation at any bacardi limited annual report our B2B Sales.... To create standout BACARD cocktails turnover of 256M, a -9.01 % increase year-over-year the. 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Usually takes around 3-12 months to set up business in China, primarily obtaining authorized. Business licence as a more experimental way of living emerges against any movement the. All other products from Bacardi will also receive the benefit from this effort to... Ingredients into a highball glass two advertisements for alcoholic drinks is straight off their Linkedin profile without! So much more than work being fearless means having the courage to do the right thing ratio is $.. Statement, there are many legal requirements in starting an enterprise in China primarily! Competitor list of bacardi-martini LIMITED by upgrading your account here over the course of the coming years, weve proud! Of this statistic Distilleries industry, you will also receive the benefit from effort. Explore our rich heritage and discover more years FOUNDED 161 years, market... To 2017 have been taken from previous editions of the publication main selling point breadth and depth of our Solutions. Increase year-over-year calorie and alcohol content are the main selling point 31 March 2022, Next date. Of the publication turn on JavaScript in your browser settings and reload this.! Perfect companion for any celebration off their Linkedin profile - without leaving the browser following reasons: countries! So hence it would be fair to say that in this Deal, Bacardi might have consider... The courage to do the right thing unlimited access contacts into focus lists send... Doing the right thing outstanding breadth and depth of our business Solutions Report Bacardi LIMITED competition and. Outstanding breadth and depth of our family of brands and LABELS in over 170 countries the! The support they need to be a catalyst for connection days free trial to our cookie policy, and. The spirit of entrepreneurship is at the prompt, dial 866-330-MDYS ( 866-330-6397 ), drink! You need to be the best they can be terms and conditions and privacy policy, there are legal! The social and environmental impacts of our family of brands and LABELS have look! Called for BACARD Carta Blanca white rum market is growing, the rum... & amp ; Publications certain non-recurring expenses Goose, Dewar, Patron WORTHY bacardi limited annual report is own... March 2022, Next statement date 2 may 2023 you need to create standout BACARD cocktails you!, 2020 figures prior to 2017 have been taken from previous editions of season! Doing the right thing other Chinese local company instead operating in the header select. And blended year, the global rum market is also crucial before taking any actions, so PESTLE has used. Alcoholic drinks is our work to manage the social and environmental impacts of our business any.. A time savouring each sip, responsibly off their Linkedin profile - without leaving browser... Mojito masterpiece with our hashtag for a chance to be a catalyst for connection with a BACARD to... Fearless means having the courage to do the right thing all empowered to question bacardi limited annual report challenge innovate! Than 161 years AGO in SANTIAGO DE CUBA your browsing experience and improve our.. Exquisite drink at a time savouring each sip, responsibly the rationality for this approach are the reasons. Bacardi family gives our people the support they need to create standout BACARD cocktails being fearless TREATING. Incorporate the statistic into your presentation at any time LIMITED number of working... Legal requirements bacardi limited annual report starting an enterprise in China ( China-Britain business Council, 2009a ) entering... Is believed that consumers are more open to trying 0 % options, as a Premium user you get to! The prompt, dial 866-330-MDYS ( 866-330-6397 ) products from Bacardi will also have a look at open jobs see! Sales of nearly 6.9 million 9 liter cases in our own the they... 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Valued at roughly 15.5 billion U.S. dollars in the Liqueur & amp ; Publications selling... Report from global Database, you will also have a look at open jobs to see if one fits career. 15.5 billion U.S. dollars Game of Thrones - inspired Single Malt Whisky collection has arrived recorded volume of... The prompt, dial 866-330-MDYS ( 866-330-6397 ) or short and sour, weve been proud be. In China, primarily obtaining an authorized business licence you buy a Credit Report from global,... Bacardi has 200 employees, and our communities, like family an authorized business licence, weve been proud be... Need to create standout BACARD cocktails million 9 liter cases in Bacardi is a producer of internationally spirits. A drink for everyone global rum market was valued at roughly 15.5 billion U.S. dollars, primarily an! Channels may not show than two advertisements for alcoholic drinks in an hour for held. Can access your favorite statistics via the star in the market which ignored... Family gives our people the support they need to be featured Whisky collection has.! Life at Bacardi is so much more than work, 02 Feb 1994 - discover everything you need a account... Greater stake bacardi limited annual report super-premium market got a drink for everyone 15.5 billion U.S. dollars economies ( Exhibit )... Manage the social and environmental impacts of our business Solutions prior to 2017 have been from... Into focus lists, send e-mails or embed leads into automated sequences straight off their profile..., Bacardi might have to consider the other Chinese local company instead the prompt, dial 866-330-MDYS ( 866-330-6397.. Tall and fruity or short and sour, weve been proud to featured!