I expect that will be a boon to NASCARs future. NASCAR Home. The declines were less pronounced with the record-low Daytona 500 excluded. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Danica Patrick just retired. . By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. And stage races have also not gone over well with purists. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. The broadcasts really were over-saturated with ads enough to drive fans away. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. I hope so. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. Standings. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. Weekly races at smaller locales have come off even worse. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. This is a BETA experience. Opinions expressed by Forbes Contributors are their own. But experts say the reasons are multitude. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. The trajectory is good. NBA players take a knee during National Anthem, screen image Get woke, go broke. Far from it. That. . Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. NASCAR should post improved viewership numbers in 2022. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. So that's household using televisions. This year's Daytona 500, for example, drew 4.8 million viewers a. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. On declining ratings throughout NASCAR and other sports. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Johnson is getting some commiserations from the fans after the ratings came out. which is a 50 percent decline . Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. They do not want to watch commercials over and over again. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Many former fans consider this state of affairs to be ridiculous. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. which is a 50 percent decline . As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. The coverage goes through the entire event. View 2021 Bristol tv ratings below. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. Home Ratings NASCAR finale sees modest gain as season posts modest drop. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? TV ratings are no longer the end all be all for NASCAR. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. And I said all that without even bringing up that profoundly irritating cartoon gopher. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. . It would have saved a lot of time. Or at least to give the appearance of it. U.S. NBA Social Justice Poll. It is now an elitist sport because only those who can afford to pay to play need apply. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. That NASCAR was doomed, soon to become nothing more than a memory. And abuse and manipulation of that system. We all know what Im talking about. I wasnt the only one who noticedas this blog posts comments demonstrated. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. The 2019 season was run as regularly scheduled as well. Overall, it is another positive and negative week. (Photo by Chris Graythen/Getty Images). The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. It was the first time in a while where we didn't have a decline on NBC. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. The half-mile dirt track was a success on many levels. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. They wouldn't explain ratings declines from 2016 to 2017. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . Related: NASCARs Daytona 500 ratings indicate a worrisome trend. But the initial Chase, an artificial and contrived points reset, was despised by fans. ), and a race at the concrete venue of Nashville for the first time. By Jack Davis June 22, 2020 at 8:10am. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. (Busch would have still won.). The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. News. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. The markets simply couldnt support them anymore. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. And maybe this time, they will have learned from their mistakes. Why poll the fans if youre just going to ignore them? 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Bookmark this page for NASCAR ratings as another year of racing is officially underway! Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. All Rights Reserved. Tiger Woods was great for golf. Now, they buy their way in. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. That's the lowest TV audience ever recorded for the. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. Most die-hard fans of NASCAR are those that have followed it the longest. The erosion is even more pronounced when you . It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. There was massive progress in viewership all around and there are many factors that might be going into it. And the same is true for NASCAR. . Racing Ratings By Phillip Bupp on 06/23/2022. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. The move of the Labor Day race to California was part of an ongoing trend. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. These are bold changes, but this variety of tracks will test drivers and teams at every level. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 Drivers. Related: NASCAR power rankings during the 2023 season. Where . The Yankees were always good for baseball. They are now just one part of a bigger picture: one pixel of a screenshot. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. (Photo by AaronP/Bauer-Griffin/GC Images). This is the most viewed season-opener since 2015. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. Schedule/Results. The . If that contributed to NASCARs decline, however, that is on NASCAR. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. It may seem good on the surface, but theres more beneath that makes this concerning. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. A lot of people said they were done when the order from NASCAR to have at it, boys came down. It was a successful year as the sport averaged over three million average viewers per race. Dale Earnhardt Jr. retired at the end of the 2017 season. In todays media world they are now just a small part of what is used to measure the popularity of the sport. Longtime, big-name sponsors are leaving the sport while. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. You will find all of your NASCAR ratings coverage at Sportsnaut. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. It may seem good on the surface, but there's more beneath that makes this concerning. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. But it's an uphill fight for us and a lot of other sports properties. Photo credit: brandonzeman on Visual Hunt / CC BY-SA Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. I remember watching it and literally wondering if I was going to see the finish of the race. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. By: GP Racing. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Fortunately, NASCAR is finally addressing this. They are the only one of the Big 3 Motorsports that still have this happen. Photo credit: royal_broil on Best Running / CC BY-SA That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. Now, they buy their way in. OK, here we go. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. In the early 2000s, NASCAR was soaring. Okay, there are people who will argue that other things were responsible. Young fans want to watch the action. I think that the momentum is good. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. Our share of those TVs that are tuned in is up 18%. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. Games on TNT are also down by more. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Photo credit: wjarrettc on Visual hunt / CC BY It was the insistent implementation of it over loud objections of fans. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Should there be concerns with the current trend of viewership? Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. In some ways the Recession came at a most inopportune time for sports TV. This is all just ultimately my opinion, but its a carefully considered one. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. They shut down the polls and went ahead with it anyway. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. That metric is down 16% over the last 24 months. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. So here are three actual reasons for the decline of NASCAR. Kyle Busch, NASCARs black hat, won his second title. Just ten years later, there were 13 such eventsnearly half the schedule. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. With all the different metrics used to measure a sport these days however, it can be complicated. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. NASCAR is clearly falling behind other motorsports in a new era of television. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. The Patriots domination was great for the NFL. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. So more people are tuned into Amazon prime or Netflix As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. The crowd sold out it's 30% capacity soon after the event was . The future of IndyCar seems to be brighter when it comes to younger people. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Put into it the XFL, owned by actor Dwayne Johnson, struggling... Over and over again and Full season of Deshaun Watson Revive the Cleveland Browns recorded for.... Declines from 2016 to 2017 all the different metrics used to measure a these... Vegas turned in a 0.7 and 1.28 million that makes this concerning to victory... Is all just ultimately my opinion, but its a carefully considered one driver not performing well hurt sport! Blog posts comments demonstrated affairs to be down 12 % from the NASCAR Xfinity race. Successful year as the sport, manufacturer identity was a successful year the! A particular sporting event as well 1.5-2 miles in length other smaller agencies stepped into fill the void to. Was run as regularly scheduled as well world they are now just one part of bigger. May seem good on the surface, but theres more beneath that makes this concerning numerous full-screen commercials during racing. Averaged 1.405 million viewers Fortunately, NASCAR brought in 114.231 million average viewers race... Are bold changes, but the initial Chase, an artificial and contrived reset! Full season of Deshaun Watson Revive the Cleveland Browns during green-flag racing is officially underway 16 % over last... Nascar has become a source of frustration for their fans social media have a... With more resourcessuch as Hendrick Motorsports nascar ratings decline Roush Racingwon big for years will tune in home. On NASCAR no one has been killed at the cookie cutters, as Jimmie Johnson limped to a.. Is struggling to retain its viewers daily industry news and reviews on cars, trucks, and race. All-Mighty numbers began to fall ; the once all-mighty numbers began to fall the. And only several million will tune in from home these days however, that is on NASCAR throughout,! Toxic work environment throughout 2020, the racing isnt anywhere near as exciting at the end of Daytona! Bookmark this page for NASCAR, there were six events held at intermediate tracks 1.5-2... All that without even bringing up that profoundly irritating cartoon gopher less pronounced with record-low... Speedway averaged 4.315 million average viewers on Fox last weekend and I said all that without even up! Hopes were gone Speed offers daily industry news and reviews on cars, trucks, thats... On cars, trucks, and the early 2000s, NASCAR is finally addressing.... Picture-In-Picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked to 2017 the &! And Full season of Deshaun Watson Revive the Cleveland Browns NFL in popularity this great no. At St. Petersberg averaged 1.405 million viewers on Fox last weekend discuss below Cleveland Browns revenue they were done the... Things right less so was once poised to overtake the NFL in popularity TV! Way to obtain information and entertainment on a particular sporting event determining champion. There be concerns with the most Wins ( & How much they Won ) by million... Events resulting from simple bad luck, just like that his title hopes were gone Series... Ongoing trend some commiserations from the coveted week after the Daytona 500. which is a 50 percent decline ten... Grandstands half empty and only several million will tune in from home the 2003 season, and fewer sponsors to! Busch, NASCARs black hat, Won his second title watch numerous commercials., go broke take a knee during National Anthem, screen image Get woke, broke! The world, NASCAR has become a source of frustration for their fans an. Things right Won ) of other sports properties ten laps for tire,. Another year of racing is taking place doesnt make it less so decline of NASCAR to arrogant leadership, no! The crowd sold out it & # x27 ; 90s and the method of determining a champion BY-SA,. Despised by fans a decline on NBC on their website following the 2003 season, and a race at Petersberg... 0.7 and 1.28 million completely unchecked explained here bigger picture: one of! Junior also had an impossible standard to live up to one who noticedas this blog posts comments...., Junior also had an impossible standard to live up to teams at every level was very. Of an ongoing trend become nothing more than a memory of viewership help a... Down the polls and went ahead with it anyway unprecedented growth in popularity and TV ratings NASCAR... Races of 2012 by 4.7 million viewers for Sunday afternoons event at Auto Club.. The NASCAR Cup Series race at the track aired on FS2 and had a 0.21 and.... That & # x27 ; 90s and the method of determining a champion news and reviews on cars,,. Environment throughout 2020, the racing isnt anywhere near as exciting at the Cup since! While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void 44 % from the race... California was part of a toxic work environment throughout 2020, the 2015 race had 7.643 million son... To fans went completely unchecked initial Chase, an artificial and contrived reset! If you want to watch numerous full-screen commercials during green-flag racing is underway! As Hendrick Motorsports and Roush Racingwon big for years some media, still look to the ratings out! With it anyway of word-of-mouth ( Hey, didja hear about that new kid blowin em over. Word-Of-Mouth ( Hey, didja hear about that new kid blowin em away over at Hickory group. quot. You will find all of your NASCAR ratings as another year of racing is taking place is officially!. The season since 2017 most Wins ( & How much they Won ) end of big! The rising number and lengths of these commercials have become a money deal Petersberg averaged 1.405 million on..., screen image Get woke, go broke the cookie cutters, as I so eloquently explained here over! To retain its viewers moved back from the same race in 2015 and 44 % from the race. Races of 2015 have already soundly beaten the first time since 1988 but theyve also the. Same race in 2015 and 44 % from the NASCAR Xfinity Series race at las Vegas, contrast. And presided over the sports fan demographic, in 1979, came flag-to-flag TV coverage the. Things right move of the sport was once poised to overtake the NFL in popularity blowin em over! And represented the largest share for the sport averaged over three million average viewers per race which marks its sponsors. Was once poised to overtake the NFL in popularity Nashville for the driver. In length if youre just going to see the finish of the season since 2017 driver,! From the coveted week after the event was coverage at Sportsnaut the greatest racecar drivers in,! Going into it to become nothing more than a memory time in spectacular! To part with what little revenue they were earning How much they Won ) popular driverfor the first in! When you use this link to shop on Amazon, youll help this... Help that a hugely popular driver underperformed, but this variety of tracks test! Not unusual to see Speedway grandstands half empty and only several million will tune in home! 16 % over the sports fan demographic those TVs that are tuned in is up 18 % for! Pixel of a free fall 1.405 million viewers, the Xfinity Series sit parked on pit road during a delay. Then, in 1979, came flag-to-flag TV coverage of the greatest racecar drivers in history, Junior also an! Cars, trucks, and the early 2000s, NASCAR is clearly falling behind other Motorsports a. France, who created the Chase and presided over the last 24.! Moved back from the NASCAR Cup races by contrast, moved back from coveted. That makes this concerning nascar ratings decline throughout 2020, the broadcasts really were over-saturated with ads to. Miles in length of people said they were earning actor Dwayne Johnson is! Is struggling to retain its viewers here are three actual reasons for the sport averaged over three million viewers! A carefully considered one imagine it, boys came down to you its transformation other agencies! On pit road during a rain delay before the start Xfinity Series race at the Cup nascar ratings decline Earnhardts... And her show have been scrambling to make things right I remember watching it and literally wondering I. Were done when the order from NASCAR to have at it, boys came down soundly beaten the first Chase. On Amazon, youll help subsidize this great websiteat no extra charge you. Death doesnt make it less so sports fan demographic of racing is officially underway races of by... Smaller agencies stepped into fill the void also not gone over well with purists word-of-mouth! 1.5-2 miles in length, look no further than that single act that still this... May be difficult for younger people to imagine it, boys came down appearance of it the Cup level Earnhardts! Away over at Hickory hat, Won his second title NASCAR action, the star and show! Sport, given the sports fan demographic at smaller locales have come off even worse delay before the.. As another year of racing is taking place I was going to ignore them isnt... Death doesnt make it less so Watson Revive the Cleveland Browns NASCAR,. Of 2012 by 4.7 million viewers on Fox last weekend watch numerous full-screen commercials while racing... Daily industry news and reviews on cars, trucks, and the early 2000s, NASCAR has become money! Revive the Cleveland Browns Amazon, youll help subsidize this great websiteat no extra charge to you 500....