The focal point of the Jacksonville Jumbo Shrimp logo is (surprise, surprise!) 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Thank you for supporting the Jacksonville Jumbo Shrimp. “Jumbo” means big, “Shrimp” means little. Minor League Baseball trademarks and copyrights are the property of Minor League Baseball. The water on both sides pays homage to Jacksonville’s nickname the River City. The water on both sides pays homage to Jacksonville’s nickname the River City. A virtual museum of sports logos, uniforms and historical items. In a noisy market where it can be difficult to be heard, you have to rock the shrimp boat. “That logo is great because not only does it feature corn and sausage getting dumped out of a pot with our shrimp,” Blaha said, “but the idea of shrimp boil—good eats dumped out around a table of family and friends—is a perfect tie in to minor league baseball.”. “The day we announced the new name, we received phone calls from local shrimpers and seafood retailers that were thrilled with the name and the recognition it would bring to their industry here locally.”. To remedy this, we approached three teams that Brandiose has named and branded, the Jacksonville Jumbo Shrimp, the Pensacola Blue Wahoos, and the Biloxi Shuckers, to create the “I-10 Seafood Buffet Rivalry”. As Florida's largest city, yet in many ways a richly connected and close-knit community, Jacksonville is truly a Big Small Town. We call it the seafood buffet.”, The team colors derive from the preponderance of water in the area, along with the team’s namesake. The higher-ups simply decided that it was time and came up with a name. We are still committed to delivering the best possible fan experience, entertainment and affordable family fun at the ballpark, and be actively involved in the Jacksonville community. If the Jumbo Shrimp thought they might fly under the radar with the timing of the announcement of the new name in late October 2016, they may have misjudged how much local communities care about their ballclubs. Of course, we always want to equip our partners with all of the graphic ammo they’ll need to succeed, so we made sure to give them the shortened “Jumbos” and “Bold City” (Jacksonville’s nickname). The palette including shades of orange and blue seems perfectly natural for the “river” and “shrimp” theme. In designing the logo, Brandiose was faced immediately with the challenge of the oxymoron in the name. “Jacksonville is the largest land-mass city in the country. The Jumbo Shrimp have one of our favorites, a Jumbo Shrimp cup perfectly designed for a spiked adult slushy. Whenever the term “oxymoron” comes up, “Jumbo Shrimp” seems to be the first example people can think of. Currently over … Secondary emblems Introducing a new chapter in Jacksonville Baseball... ...the JACKSONVILLE JUMBO SHRIMP, embracing the heart of Jacksonville's identity and heritage. Have a discount code? Super soft navy ringspun cotton unisex shirt featuring our road logo - the iconic Shrimp holding the state of Florida. Harold Craw, the team’s General Manager, spearheads one of the most innovate front offices in sports. The Jumbo Shrimp are unusual in minor league rebrands in that the team didn’t go through the pretense of a fan vote before renaming the team. a shrimp. “The reaction was incredible. No small feat considering the Jumbo Shrimp are a plucky Double-A club that doesn’t have new ballpark. Currently over 10,000 on display for your viewing pleasure “We joke that along I-10, it’s the Southern League Seafood Division,” said Jason Klein of Brandiose, the firm responsible for the logo. The patriotic colors pay homage to the military tradition. Jacksonville, FL, 32202. A virtual museum of sports logos, uniforms and historical … In Minor League Baseball, rivalries are less prevalent and we never really understood why. For questions regarding merchandise and order status please call the Jacksonville Jumbo Shrimp Official Store directly at (904) 358-2846 or email brennan@jaxshrimp.com. It’s a sports rivalry with a Minor League twist. How do you take something big, like sports marketing, and make it appropriate to countless small towns, each of which has its own unique identity? Your fans get to have a taste of special at the ballpark. We have a classic white and J-Shrimp primary logo cap for home games. “One of the challenges is that a shrimp is pink, and do we want to go full pink?”. “You’ve got Shuckers, the Blue Wahoos, and now you’ve got the Jumbo Shrimp. It has unique water geography as the River City on the First Coast. Welcome to the OFFICIAL Online Store of the Jacksonville Jumbo Shrimp! The cost to come to a game has not changed; our tickets still start at just $5, and our ticket plan holders get the same (and more) benefits. Every branding project starts with a “shotgun” round of concept sketches where we explore all the directions that we could take the storytelling and logo design. Secondary emblems Partnering with a local brewery can be great marketing for both the brewery and your franchise. Watch video from the Jacksonville Jumbo Shrimp logo reveal at the Times-Union Center for the Performing Arts in Downtown Jacksonville About the Logos The logo Shrimp forms a J for Jacksonville. a shrimp. A lot of teams have their own beer. Jacksonville Jumbo Shrimp Wordmark Logo on Chris Creamer's Sports Logos Page - SportsLogos.Net. For more team information please visit http://www.jaxshrimp.com/, the official website of the Jacksonville Jumbo Shrimp. Jacksonville, FL, 32202. The logo Shrimp forms a J for Jacksonville. At the end of the day it really has a small town, tight-knit feel,” said Noel Blaha, the team’s assistant general manager. When Ken Babby purchased the Jacksonville Suns, the team had struggled to find a foothold in a market shared by an NFL franchise. Jacksonville, FL, 32202. Image of Jumbo Shrimp Text Logo JOI is proud to be the Official Sports Medicine Provider for the Jacksonville Jumbo Shrimp!!! Click here to learn more about our process and to see a few of our other creations. And finally, the batting practice cap logo requires a second look to take it all in. MiLBstore.com sells official merchandise on behalf of the Jacksonville Jumbo Shrimp and all other Minor League Baseball clubs in an effort to offer you the most extensive online selection of team apparel, including jerseys, hats, t-shirts, an array of novelty and collectible items and much more. Jacksonville Jumbo Shrimp Wordmark Logo on Chris Creamer's Sports Logos Page - SportsLogos.Net. Unveiled on Wednesday, November 2, 2016 In a way, the oxymoronic nature of the term makes it a perfect fit for the name of a minor league baseball team that plays in the biggest little city in Florida. The custom font strikes a balance between fun and tough. The oxymoron in the term Jumbo Shrimp is something of a metaphor for branding in minor league baseball overall. It’s a nod to the Jacksonville’s reputation as the River City on the First Coast. Brandiose created a Miami Vice inspired logo with an homage to Don Johnson’s iconic shades and white sports coat. The letters and numbers of the wordmark and uniforms are in Jumbo Shrimp font. Our online store is open and we are fulfilling orders daily. So you have him giant coming out of the cauldron, and you have him giant wrapped around the state of Florida.”. In addition to the primary Jacksonville Jumbo Shrimp logo, the franchise has a whole set of alternative emblems and wordmarks. The Jacksonville Jumbo Shrimp are the Double-A Minor League Baseball Affiliate of the Miami Marlins. One of the many things that Disney does well is theming their restaurants and food purveyors. The final family of logos for the Jumbo Shrimp incorporate a wide variety of ideas. The St. Johns Navy jersey and Camouflage jerseys - both with Jacksonville spelled on the front - also celebrate Jacksonville's military identity. Jacksonville Jumbo Shrimp Core Navy Road Logo Tee, translation missing: en.general.social.alt_text.share_on_facebook, translation missing: en.general.social.alt_text.share_on_twitter, translation missing: en.general.social.alt_text.share_on_pinterest. Rivalries in sports are a time honored tradition. There’s another visual element that Blaha feels should be more obvious. Join Dr. Stephen Lucie, JOI, and the rest of the Jacksonville community tonight for Opening Night as the Jumbo Shrimp take on the Jackson Generals at 7:05 pm. It’s a tried and true way to expand your brand. The focal point of the Jacksonville Jumbo Shrimp logo is (surprise, surprise!) The water splashing around the shrimp and the shrimp pot, the blue wave within the word marks, and flow of the Jumbo Shrimp’s antennae on both the character and the text, they all incorporate fluidity and boldness.
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