Ask them if they could take a minute to complete a LinkedIn recommendation and then add it to your profile. Don't forget to engage with other people's content, too. Then, if you can, add a brief accomplishment statement. hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '910bd7d3-67de-40af-85b3-6836606dd8f0', {}); David Hartshorne is a freelance writer working with business owners and marketing teams to create detailed, actionable content that resonates with their audience. Psychologists who seek applied psychology positions, for instance, might use a professional organization in their field—such as a local association of user experience researchers—to identify contacts for informational interviews. (Also: note how they interact with commenters to create two-way brand conversations!). You don't want your summary to be a resume. That’s fine. This isn’t Instagram, and you’re not Kylie Jenner. And if you’re looking for a job, be sure to let recruiters know by adjusting your job-seeking preferences under LinkedIn’s settings. Finally, notice that my headline has been cut-off at about 70 characters. Tip 1: Get someone to take your photo. Now, let’s look at which profile sections recruiters have to click all the way through to your profile to see: While many of those “missing” sections figure into the algorithm and help drive your LinkedIn SEO, a great LinkedIn profile will always optimize the information that recruiters see first! She has a compelling amount of both given and received recommendations and one of the best LinkedIn profiles pictures. For example, Sendible uses similar keywords on its LinkedIn Company Page and its homepage meta description: LinkedIn offers three suggestions to optimize your Company Page for search: If your business has multiple entities under one name, then you can take advantage of the LinkedIn Showcase Pages. With nearly 600 million users in 200 countries, LinkedIn has become the world’s most widely used resource for professional networking.

But with endorsements, you can choose which three are visible. It's your living, online business card. Also, as you learned from Sanjay’s comment, and as I know from my executive search experience, recruiters don’t always look at your full profile. 6 min read © 2019 – 2020, Donna Svei. Take a look at his profile to see how he formats his summary section after leading with the need. The center of Xand’s profile is certainly her contact information as if she wants people to reach her through every possible mean.

For example, L'Oréal has many popular brands like Lancôme, Yves Saint Laurent, and Maybelline: L'Oréal creates separate Showcase Pages for each of these brands that are linked back to the main company page: Note: LinkedIn also offers companies the option to upgrade to a premium account to increase their reach further.

One post asking their audience about sleep habits received 66 comments, showing how a simple question can stir up major engagement.

They're also Ranked 9th on the 2017 LinkedIn Top Companies: As mentioned earlier, L’Oréal use the Showcase Pages to highlight their extensive range of brands. Webinar Series: Supercharge Your Presence They use Showcase Pages to highlight the different divisions within their global group: HP posts a broad range of content on LinkedIn that includes Innovation, Community, Diversity as well as Company news and updates. Recruiters and colleagues who have already seen your résumé or CV are expecting more than your professional and educational experiences on your LinkedIn profile, says Viehmyer. Your photo sets the scene for the rest of your profile. Whether you want to engage on a personal level or through your company page, follow the best practices highlighted above to make a good impression and build your online network. See you next year in the winner’s circle. In fact, profiles with profile photos get 21 times more profile views and nine times more connection requests. But don’t stop there. For instance, as an author of a book on International Business Expansion and an associated online course, Anthony attached the links to those two right in his LinkedIn summary. What They Do Well: In addition to the materials a prospective candidate  can view in Deloitte’s robust and informative Life tab, they also promote their corporate culture through native video featuring real employees, helping attract top talent. They also recently plugged into Veteran’s Day to demonstrate company values, as part of their #MondayMotivation series. So how do you make an impression on LinkedIn? Her articles on job searching are filled with creative and colorful cartoons.2. There are so many significant aspects of your LinkedIn profile that make it look professional and distinctive out of millions of other users. A good rule of thumb is to check in weekly, post updates on any new professional experiences monthly and update your profile at least every six months, says De Back. If you’re in a job search, this matters big time. Check out their posts on event planning, event technology, and GDPR. ResumeWritingLab (here and after referred as “the Company”) is not responsible for aggravated, special, indirect, incidental or consequential damages arising in the process of referral link usage. APA, 2018, Clicking With Clients: Online Marketing for Private Practice Therapists It’s more on the background research and market mapping where you’re casting a **very** wide net and tagging/classifying profiles as you go. They also showcase diversity and engagement in the workforce by elevating employee faces, voices, and community work.

Here’s an example: “Double-Digit Sales Growth.”. Alex Rynne. For example, a researcher who fails to list a new publication may miss opportunities for media coverage or cross-disciplinary collaborations. What's interesting to note is that although they're predominantly a consumer-facing company, all their content on LinkedIn is business-related. Your email address will not be published. All Rights Reserved. When he’s not writing about digital marketing and technology, you’ll find him chilling with a thriller in Spain. Build and engage with your professional network. Every day, our team comes across organizations that are doing creative and innovative things to distinguish their brands on LinkedIn. Like many, they use LinkedIn as a vehicle for attracting talent, with their serial “Hot Jobs of the Week” posts drawing attention to various roles such as engineers/PMs, environmental consultants, and specialized manufacturing professionals. When you follow a regular publishing schedule, your audience can tune-in each day for your updates. Otherwise, the LinkedIn algorithm will see them, but the people who make decisions to progress your candidacy might not. By the tail end, you’re moving at a very quick pace and classifying off the profile summary [my emphasis] rather than clicking through…you want to be selecting the full page of 25 profiles and operating on all of them (likely to classify them out) and only stopping for exceptions.”, “Sanjay, Would you please clarify for readers exactly which elements of their profile you see in the “summary” you mentioned? It's an excellent opportunity to highlight your skills and knowledge, and at the same time provide helpful tips and insights to your audience. For example, practitioners might include a statement along the lines of "As a therapist, my goal is to help you overcome whatever challenge life has thrown your way," followed by a list of their clinical focus areas, says Kyler Shumway, a psychology doctoral student at George Fox University and search engine optimization director for MarketingForTherapists.org. From the marketers’ view, Abbi’s profile has numerous winning points. Psychologists who neglect their profiles even for a month can easily miss out on key job or research opportunities. Regardless of your career goals, Brown recommends writing in the first person as a way to sound more approachable rather than using the third-person voice typical of résumés.

Following your headline, recruiters see your location. Not everyone uses a cover photo or background image, but this is an opportunity for you to add something unique that sets you apart.

The Best LinkedIn Profiles. As far as content is concerned, they have a lovely balance. In 2018, only 44% of members used the platform monthly, according to Apptopia, a company that tracks website and software usage.

"Your LinkedIn profile may look very different if you’re seeking employment, searching for research collaborators or hiring a research assistant," he says. Please don’t hesitate to invite me to connect on LinkedIn. In fact, profiles with profile photos get 21 times more profile views and nine times more connection requests. Make sure it’s your desired location and keep it broad to avoid being eliminated. Since its inception in 2003, it has shifted its focus from job hunting to personal branding, online networking, and content sharing. He recommends writing with one target reader in mind—a publisher, recruiter or fellow researcher, for instance. © Copyright 2020 Sendible. Experts agree it’s crucial to use LinkedIn regularly, but Brown says inactivity is one of the most common mistakes he sees. Make sure this is your aspirational industry, which might or might not be your current vertical.

The best LinkedIn profiles ace the photo. Are you looking to improve your LinkedIn presence? This morning, I got some compelling insight into the best LinkedIn profiles for job seekers. All rights reserved. There's no limit to how many recommendations or endorsements you can display on your profile. "When that person reaches the end of your summary, they should want to call you.". Giving recruiters the best information possible on LinkedIn makes a lot of sense! Tony Restell, who runs the social media marketing agency, Social-Hire, asked this question on LinkedIn: “So LinkedIn has just increased the maximum search results from showing 1,000 people to now showing 2,500 people.

Tim managed to create a great LinkedIn profile that covers all the key elements from the previous examples. This is your chance to tell your story.

It’s a great strategy for everyone who wants to network much easier. Over the past decade, I have probably read tens of thousands of LinkedIn profiles as part of the work I do to help companies maximize the value of LinkedIn. They’re smart to use the starpower of their executives to drive a larger audience. The About section is the perfect place to optimize your company page for search queries inside and outside of LinkedIn. Take a peek at their posts on the RTA revolution, 5G, digital transformation, and sought-after employee skills — you’ll see what we mean. Let's take a look at the key sections. Best of LinkedIn Pages 2019: Announcing the Winners!

Inspiration awaits! "Use the platform as an additional marketing tool that tells your story beyond what’s on your resume," says Marshall Brown, career coach and CEO of Marshall Brown & Associates. Also, if you are interested in a developer job, be sure to check the best developer resume writing tips! I wonder why LinkedIn doesn’t show recruiters people’s degrees. For example, Tor Magne Refsland's headline is: I help healthy businesses to get on first page of Google within 60 days. We hope that reading through these examples helps inform and inspire your organization’s LinkedIn Page strategy going forward. Read on for an overview of results from the competition, and then a full rundown of winners complete with takeaways, best practices, and examples that you can selectively apply to your own LinkedIn Page.



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