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Vivint Smart Home Arena going fully cashless after successful trial, MLB, Rangers prepare Covid-19 protocols for World Series, ISL still targeting profitability within three years despite Covid ‘disaster’, US sports venues to play critical role in upcoming election, Japan’s modernising domestic leagues brace for pandemic setback, Fan interest rises for World Series tickets, Tiger Woods’ Hero World Challenge called off due to Covid-19, IMG Arena bolsters streaming rights with six-year Brazilian basketball deal, NBA, NBPA strike workout deal for non-restart teams, Pixellot signs Israeli basketball production and rights deal, TeamBank takes up Basketball Bundesliga title sponsor renewal option, Trailblazers | The sports executives setting the industry’s direction of travel, European Football Sponsorship Report 2018-19, Forward Momentum | Euroleague Basketball report, No restrictions on the content you can view, Up to four daily newsletters from London, New York and Singapore, Coverage from our teams in London, New York and Singapore, Up to four daily newsletters from our global team, Dedicated coverage of key topics shaping the industry, Introductory 50% offer for new subscribers only, Includes everything from the individual subscription for up to four users, All the benefits of an individual subscription to SportBusiness.com, Unlimited access across all offices, people and devices. Mutual Fund and ETF data provided by Refinitiv Lipper. SportBusiness is the most trusted global intelligence service, providing unique news, analysis, At the end of last season, all 30 teams had a jersey sponsor. [3] The following list denotes the sponsor for each of the 30 teams in the NBA: "Sources: NBA, Nike have near-$1B apparel deal", "Jumpman logo to appear on some NBA uniforms", "Every NBA jersey sponsor we know so far", "Bulls sell jersey space to optical company — and the results are a blur", "Dallas Mavericks Announce Multi-Year Partnership With Chime As Jersey Sponsor", "Lowe: OKC's jersey patch deal completes sponsorship for all 30 teams", "Rockets announce jersey partnership deal with ROKiT Phones", "Indiana Pacers will debut Motorola logo patch on jerseys", "The NBA jersey sponsor patches are working", "Phoenix Suns Add Ad Patch to Jerseys, Only Five Remain", "Wizards become latest team to add sponsored logo to jerseys", https://en.wikipedia.org/w/index.php?title=List_of_NBA_jersey_sponsors&oldid=979315053, National Basketball Association history by team, Creative Commons Attribution-ShareAlike License, The Raptors patch also features the text "Sun Life" directly below the logo, This page was last edited on 20 September 2020, at 02:19. All rights reserved. The league’s decision to loosen marketing restrictions was an offshoot of the jersey sponsorship pilot’s success, the sources added. Due to its commonplace in European soccer leagues and Australian sports, the NBA announced that teams could sell one sponsorships to be featured over the front left shoulder of player uniforms. Market data provided by Factset. For the latest breaking news four times a day from London, New York and Singapore, sign up to our daily email newsletter to stay on top of the global business of sport. Our monthly magazine bringing together all our features and analysis on the business of sport. Beginning in the 2017-18 NBA season, Nike Inc. became the uniform and apparel maker for the league. This website uses cookies to improve your experience and for advertising services. The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history. ©2020 SBG Companies Limited or its affiliated companies, All rights Quotes displayed in real-time or delayed by at least 15 minutes. The Dallas Mavericks are the only NBA currently lacking a jersey sponsor. ©2020 FOX News Network, LLC. [1] In July 2020, the NBA and Jordan Brand announced that all 30 teams would feature the "Jumpman" logo on the front right shoulder of Statement jerseys, worn during big games or rivalries, and left leg of shorts beginning in the 2020-21 season. Once limited to player uniforms during NBA games, jersey patches will eventually be added to Nike-made jerseys and made available for sale at retail outlets by next year. As of last February, jersey patch sponsorships had generated more than $150 million in new revenue for the NBA. that SHAQ: DARYL MOREY WAS RIGHT TO BACK PRO-DEMOCRACY HONG KONG PROTESTS, ZION WILLIAMSON'S NBA DEBUT DELAYED FOLLOWING KNEE SURGERY, Justice Department sets antitrust briefing; no mention of Google. This material may not be published, broadcast, rewritten, or redistributed. providing the most accurate data and analysis on media rights deals. Analysis, case studies and reports on best-practice business strategies used by the top reserved. The Dallas Mavericks are the only NBA currently lacking a jersey sponsor. The expanded patch program provides the NBA with a path to international revenue growth at a time when business interests in China, the league’s most lucrative overseas market, are under threat. Business-critical analysis and data for media executives. State-owned CCTV pulled NBA games off the air and several other sponsors suspended ties to the league after it defended Houston Rockets general manager Daryl Morey for speaking out in support of Hong Kong protestors. The future of the NBA’s business in its most lucrative overseas market may be in doubt, but the league’s jersey patch sponsorship program received a vote of confidence from executives heading into the 2019-20 season. The Wall Street Journal was first to report the NBA’s new rules on international marketing campaigns. SportBusiness has a strict internal policy governing the collection, analysis and cleansing of data.
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